Press Release: poa! Internet announces 'no-frills' dividend to customers by more than doubling internet speeds to home users across network
poa! internet, Kenya's low-cost community Internet service provider, has upgraded its home connections in Kiambu county to deliver speeds of up to 4Mbps, more than twice the previous speed of its unlimited Internet, for the same monthly subscription of Sh1500 a month.
"Doubling speeds to the first wave of our thousands of home customers means that they are enjoying a quality that our competitors are offering for a far higher price; reflecting our continued emphasis on 'no-frills' empowerment for Internet users in low income and rural areas," said poa! internet CEO Andy Halsall.
Unlike other providers, poa! internet focuses on stripping out unnecessary costs. It does not have huge elaborate headquarters or spend on expensive, market-saturating advertising campaigns. poa! then passes these savings onto its customers.
"Our emphasis is on providing the best possible service for the minimum price, so that as many people as possible can have their lives and their families' lives transformed by the benefits of accessing unlimited Internet. We concentrate on minimizing costs on everything from engineering and delivery, to designing smart sales and marketing operations. Thus, where others have huge marketing and corporate entertainment spends," said poa! COO Chris Rhodes, "we can keep passing the value and savings onto our customers".
As a result, based on the new speeds, poa! Internet is now offering the best priced unlimited internet service in Kenya, delivering savings of up to sh3500 a month on some competitors' packages.
The speed boost comes just three weeks after the ISP launched its first wave of rural networks in Ting'ang'a village, Kiambu County. The company had since launched its service in Kirigiti and has more locations coming online imminently.
"We are continuously building our network to reach rural areas," said Andy. "Meanwhile, in our existing connection areas of Kibera and Kawangware, we are now in the process of upgrading our network to deliver these new speeds and offer outstanding web surfing, emails, social media, (HD) video streaming, music and movie downloads, all at no additional charge to our customers."
With a connection of up to 4Mbps, users can now stream a 720p high-definition video and download a 1GB video in just a few minutes. poa! internet home supports up to five users/devices at any one time.
poa! internet provides internet connectivity to tens of thousands of customers across both its public Wi-Fi and poa! home services in greater Nairobi and Kiambu county, but its growth is now focussed on rural expansion.
Two-thirds of Kenya's population live in rural areas, but fewer than one in nine have any form of internet access and fewer than one in a hundred can access unlimited Internet.
"We are now living our mission to connect Kenya's villages with the cheapest possible unlimited Internet connections by deploying innovative technology and infrastructure," said Chris.
For every 10 per cent growth in Internet access, the GDP growth in a country is likely to increase by 1.38 per cent, according to Richard Thanki, an economist at the University of Southampton.
On this basis, Poa! internet is now at the forefront in realising Kenya's Vision 2030 of ending the digital divide that needs to be bridged if the country is to harness the power of the Internet in accelerating economic growth in rural Kenya.